Ethiopia was named 10th Best Performer Nation Brand of 2014 with its Brand Value increasing by $4billion and ranking three places higher than its position during the previous year. Brand USA continues its domination of the Brand Finance Nation Brands report. Germany, though not the most valuable, is this year’s strongest nation brand.
Nation Brand strength is determined by reference to performance across four ‘pillars’; Goods & Services, Tourism, Talent and Investment.
The Brand Finance Nation Brands measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world’s largest companies. The report provides each country with a measure of its brand strength in addition to its nation brand value.
Brand Finance is an independent global business focused on advising strongly branded organizations on how to maximize value through the effective management of their brands and intangible assets.