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U.S Business Giant Dow eyeing Ethiopian Market

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The Dow Water and Process Solution said it is opening an office in Addis Ababa to showcase its world famous water treatment innovations. Representatives of the company told reporters on Wednesday at the Radisson Blu Hotel that they have held a successful Exclusive Customer Seminar whereby they met potential customers to their Ultrafiltration (UF) and Reverse Osmosis (RO) technologies.

“Ethiopia is a highly strategic market and this seminar is a milestone in extending the Dow Water and Process Solution’s footprint across East Africa,” commented Zakia Bahjour, Regional Commercial Manager for the company.

Though Dow Executives declined to tell Dire Tube as to how much money they put into the project, they said their technology products can be used in business ranging from mining to food and beverages. More than 50 people from the manufacturing, leather, textile, flower and representatives from the Ministry of Water, residential and commercial developers have attended the Dow meeting.

Sand filters are currently the most conventional water treatment technology in use in Eastern Africa. During the press conference, the Dow team  highlighted the main benefits of Ultrafiltration and Reverse Osmosis technologies. They said Dow’s technologies include more consistent filtration quality, lower footprint and easier maintenance and expandability.

[DireTube]


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