American Express debit card for the bank’s clients. The bank will be giving 2 types of debit cards; Gold and Green cards.
The Gold card members will be given 1.5 percent cash bank on every purchase they make while their Green card counterparts will have a 1 percent cash back. According to The Reporter cash back is a special reward that enables card members earn a percentage their transaction back every time they pay for goods and services by using their cards.
The announcement was made on Friday, April 15, 2016 at Sheraton Addis Hotel. The ceremony was held in the presence of Dashen bank’s president, Asfaw Alemu, and vice president and general manager of Partner Card Services in Turkey, Middle East and Africa, Andrew Stewart.
The two cards will enable the Bank’s clients to choose based on their spending preference, lifestyle and financial needs. “These cards bring financial freedom to our customers,” Asfaw noted.
“Financial freedom is in terms of accessing their account, but also accessing higher amount of money from the bank. Our customers who choose to have the cards can withdraw cash from our ATMs within the range of 15 to 30 thousand birr. If we go to our merchant locations the one who carries this card can buy from these merchant locations any commodity within the range of 60 to 100 thousand birr,” he added.
American Express is an international service company which has been partnering with selected banks and financial institutions to issue Express branded products.
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