Wyndham Hotel Group today announced the signing of three new hotels in Ethiopia following last year’s opening of its first Ramada in the country, the Ramada Addis Ababa, as part of a strategic decision to expand its management services in the African market. Construction of the four-star TRYP by Wyndham Addis Ababa Bole Road is due to begin later this year, co-located with the five-star Wyndham Addis Ababa Bole Road, which is already under development. Initial work on the four-star Wyndham Garden Langano has also begun at its stunning lakefront location 180km south of Addis. The properties are owned by Santa Maria Real Estate & Hotels PLC of Addis Ababa.
With the Ethiopian Ministry of Culture and Tourism’s recent announcement of its target to triple the number of annual foreign visitors in the country to more than 2.5 million by 2020, the demand for quality and internationally branded upscale accommodation is high. The signing of these three new hotels by Wyndham Hotel Group will contribute towards the Ministry’s ultimate goal of making Ethiopia one of Africa’s top five tourist destinations by 2020.
Dan Ruff, Wyndham Hotel Group’s president and managing director for EMEA, commented: “East Africa is a key market for us with its extensive and ongoing infrastructure improvements resulting in the steady growth of international tourism to the area. This triple signing marks a commitment to Ethiopia’s thriving hospitality industry, not only bringing high-end accommodation and facilities to travelers, but also, significantly, creating approximately 500 local jobs. The new Bole Road properties are ideally situated for corporate travelers visiting the important commercial hub of Addis Ababa, and the beautiful Wyndham Garden Langano offers visitors a taste of luxury in a breathtaking lakefront location.”
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