The 4th Ethiopia CEOs Forum was held yesterday, November 19 at the Sheraton Addis to a full attendance of businessmen and women and representatives of embassies, donor and governmental agencies.
The focus of this 4th round of the forum was the booming Fast Moving Consumer Goods (FMCG) sector in Ethiopia and the wider region and the potential opportunity it creates for business and economic development.
One of the panelists at the forum was Mr. Dario Minutella, Manager at A.T. Kearney, a global management firm consulting “Alle Bejimla”, the first state-of-the-art modern Fast Moving Consumer Goods wholesale enterprise in Ethiopia. While he elaborated on the paths taken and the challenges faced while setting up the turnkey project, he still believes that there’s a big opportunity and further more opportunities to be captured in the coming year.
Mr. Nuredin Mohammed, the General Manager of “Alle Bejimla”, another panelist, explained the current retail market situation and how “Alle” is helping solve the bottlenecks to the growing market. He stressed that in order for the FMCG market to grow, the taxation system, store networks and logistics will have to be modernized.
The third panelist, Mr. Adam Abate, Managing Partner of Apposit Technologies, a firm that builds software that powers high impact businesses in Africa, briefed the participants in the importance of utilizing information technology for the development and implementation of modern day businesses. He emphasized on the importance of mobility and democratization of technology for the FMCG sector in Ethiopia.
With the exclusive networking opportunity the Ethiopia CEOs Forum presented, participants were given the chance to engage with various business leaders and government and donor agency representatives.
The Ethiopia CEOs Forum is a quarterly event that is organized by Precise Consult International, with the aim of bringing together leading CEOs, government officials, donors and international agencies on issues related to doing business in Ethiopia.
Please find thoughts on the Ethiopian economy by Henok Assefa, Managing Partner, Precise Consult International: http://preciseinsights.blogspot.com/