Following the remarkable 2016 Black Friday campaign that beat all-times sales record, Jumia Travel kicked off a new campaign dubbed “Travel Wednesday” running every Wednesday on the company’s official website.
The promotions, also called “Dream Deals” consist of great discounts on top hotels in popular destinations, in a bid to continue providing customers more vacation options especially during the festive season.
The dream deal is also extended to increase number of outbound travelers to Ethiopia encouraging them to visit using the massive discount. This has been done in collaboration with a number of hotels in an initiative to grow the Ethiopian tourism further.
While initially a maximum of 4 hotel deals will run during the promotion in Ethiopia, they will in the coming days be increased to a total of 8 deals running until every Wednesday and Friday.
The deals have been launched in African countries where the company has been on the forefront in providing accommodation and travel packages within the means of most travelers. They include Ethiopia, Kenya, Uganda, Tanzania, Ivory Coast, Cameroon, Senegal, Nigeria, Ghana, and Algeria.
Other channels through which the Dream Deals will be run include Jumia Travel’s social media pages and newsletters.
[www.fanabc.com]
