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Addis to have Two More International Hotel Brands

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Addis is to have two more international hotel brands catering to her visitors and residents, as two globally renowned names in hospitality – Starwood Hotels & Resorts and Carlson Rezidor Hotel Group have signed management agreements with two local companies, increasing the number of current and prospective international branded hotels to 13.

Alemgenet Trade & Industry PLC brokered a deal with Starwood on December 22, 2015, for a 29-storey building which is being erected along Africa Avenue to be operated under the “Four Points by Sheraton” brand; while Sahel & Family General Trading PLC inked in an agreement with Carlson, locally known for their brand Radisson Blu, on December 24, 2015 for the formation of another brand, Park Plaza.

Starwood’s is a 120 million dollar project involving several consultants. Local companies include BAMACON Engineering, undertaking the construction work for 280 million Br; as well as JDAW Consulting Architects & Engineers, which will be paid 2.5 million Br for architectural and structural designs. JDAW had recruited another local firm, Kenemos Structural Engineering, to undertake the structural component.

“Having the experience of doing structural design for over 500 projects in the country, including the Dire Dawa stadium, we were selected by JDAW and the hotel owner for the main framework in the design,” Kenmos Tesfaye, general manager of Kenmos Engineering said.

An international firm, Dimension Engineering Consultant & CS Structural Engineering, will be paid one million dollars for supervising the work of JDAW and its sub-consultant. Another international firm, Sunshine–Hamilton Project Management (HPM), which is not related to the local Sunshine Construction PLC, will supervise the overall project. The international consultants have been brought to the project on the recommendation of Starwood Hotels & Resorts.

“Four Points by Sheraton” is one of 10 hotel brands under Starwood and the only one that specifically targets business travelers. There are 204 hotels worldwide under this brand, and the one under development in Addis Abeba will be the largest in east Africa, according to David Gorssnikalus,   associate director of Starwood.

Their local counterpart, Alemegenet, which owns steel and paper factories, is located at Mekanisa Lebu Industry Zone, and will finance 30pc of the cost, 36 million dollars, on its own, while Ernst & Young will help find financing for the remaining 70pc.

The negotiation between the two took a year and half, with Ernst & Young Ethiopia, a business consultant, negotiating on behalf of Starwood.

The construction work is taking place on 3,780sqm of land around Flamingo on the Bole Road. The 29 floors of the building will have total floor space of 61,000sqm and will accommodate four restaurants and conference facilities, which will take up 2,000sqm. It will also have a fitness center and spa, a 25m-long swimming pool and parking space that can accommodate 200 cars at once. The hotel will have 500 rooms.

“With all these features, especially the number of rooms it will have, it will be the largest hotel from all the work we have done in east Africa,” Gorssnikalus said.

Ozzie Hospitality Consulting PLC is behind the deal between Carlson and Sahel. The Consultant has three years of experience in the sector. The Carlson Group, on the other hand, has a portfolio of more than 1,370 hotels in operation and under development. Of these, Park Plaza claims 61, none of which are in Africa.

The hotel, a 16 story building now under construction, is located on Bole Road, in front of Bole Printing Press. It is expected to be operational after one and half years, after which time, Park Plaza will take over its management for 15 to 20 years, according to a source close to the signing.

The five star “Park Plaza” will accommodate conference centers, spa centers and up to four restaurants.

Starwood’s consultants are involved in the financial aspects as well. In addition to creating the relationship between the hotel developers and brand owners, the consultant company has also played a role in reviewing the design.

“Until the end of the project, we will be consulting to generate finance,” said Zemedeneh Negatu, managing partner of Ernst & Young.

Five contractors were invited to tender for the construction project. JDAW conducted the technical evaluations, which were undertaken based on the standard given by the Ministry of Housing & Urban Development.

“BAMACON is an eminent contractor. It was not the price that made it a winner, but the work it had done before with many different buildings,” Alem said.

The company’s track record includes the construction of Kanoria Africa Textile PLC; and a number of other five-star hotel buildings, according to Girma Gelaw (Eng.), general manager of BAMACON.

Alemgenet Trade & Industry PLC was established eight years ago. Alem also had another company called Riviera International PLC, which had as its subsidiaries, a three star hotel and a PVC and plastics factory. These were sold for 140 million Br to the Metals & Engineering Corporation (MetEC).

Recently, Addis Abeba has attracted international brands with local investors developing the hotels. Among the big deals in the hospitality sector, is that between Sunshine and Hilton Worldwide for the construction of a five star hotel in Hawassa. In another instance, Nibras Hotel PLC, a local company, and Accor Hotels Group have made an expansion deal involving Marriott, upgrading the Marriott Courtyard Hotel to a five star hotel.

Addis Ababa has hosted the Africa Hotel Investment Forum for two consecutive years.

[addisfortune.net/]


Africa saw Stability, Growth in 2015

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Sub-Saharan Africa (SSA) has witnessed a year of overall stability and growth in 2015 as it embarks on a journey to realize Agenda 2063, a blueprint for the continent’s development in the next half century.

Overall Stability and Growth

During the year, overall political stability has paved the way for economic growth. Some 10 African countries, including Nigeria, Togo and Tanzania, held elections, and unlike before, most of these elections had been conducted in a peaceful and orderly manner without electoral violence.

In South Sudan, the warring factions signed a peace deal in August; and in November, they signed an agreement on transitional security arrangement, an important move to implement permanent ceasefire in the world’s youngest nation after it fell into conflict in 2013.

While global economic recovery remains slow, most economies in the SSA region have shown robust growth.

A World Bank report in October says Cote d’Ivoire, Ethiopia, Mozambique, Rwanda and Tanzania are expected to sustain annual growth at around 7 percent or more from 2015 to 2017.

Although economic growth in the region may slow to 3.7 percent this year compared to 4.6 percent in 2014 due to plummeting prices of oil and other commodities, it is projected to pick up to 4.4 percent in 2016, and further strengthen to 4.8 percent in 2017.

Integrating Africa

A more peaceful and stable Africa has enabled the continent to steadily push forward the integration process.

As part of the first 10-year implementation plan of the Agenda 2063, the African Union launched in June its Continental Free Trade Area (CFTA) negotiations. This came just days after the signing of a Tripartite Free Trade Agreement (TFTA), which covers 26 African countries and represents about 60 percent of Africa’s GDP and population.

Slated to be implemented in 2017, the CFTA will be built on the TFTA, and create a market of more than 1 billion people. It is expected that the continental wide free-trade area, with a combined GDP of over 2 trillion U.S. dollars, will drastically reduce trade barriers and facilitate free movements of goods, services and people.

Win-Win Cooperation

In 2015, China and African cooperation ushered in a new era of mutual benefits, with bilateral relations elevated to a historic new height.

This year marks the 15th anniversary of the founding of Forum on China-Africa Cooperation (FOCAC). In early December, China proposed to lift China-Africa relations to a comprehensive strategic cooperative partnership at the FOCAC summit in Johannesburg, opening a new era of win-win cooperation and common development between the two sides.

To strengthen cooperation with Africa, China announced that it will roll out 10 major plans covering industrialization, agricultural modernization, infrastructure, green development, and people-to-people exchange, etc, in the next three years. And China will also offer 60 billion dollars to ensure smooth implementation of these initiatives.

Terror Challenge

Terrorism, however, remains a big challenge for parts of Africa as the continent makes its way on the path of prosperity. Terror attacks in some African countries have continued unabated over the past year.

Kenya’s Garissa university attack, which killed 148 people in April, has been the deadliest one perpetrated by Somalia’s Al-Shabaab militant group in recent years, while latest waves of Boko Haram attacks in Nigeria alone have left hundreds dead.

Moreover, regional militant groups are showing tendency to connect to outside terror groups and change tactics, as evidenced by Boko Haram’s swearing of allegiance to the Islamic State of Iraq and Levant (ISIL).

Despite the challenge, Africa is unswervingly marching on the path to achieve its Agenda 2063 goals, aiming to empower women, boost industrialization and economic growth and create more education and employment opportunities…

Terrorism is not the whole picture, and terror activities cannot stop the continent’s efforts to seek peaceful development.

There is no doubt that as Africa reaches higher levels of stability and economic development, the root causes of terrorism will be eventually tackled.

 

[www.focac.org/]

 

 

Inside the ‘Ethiopian Way’ – 12 Things You Need to Know about Africa’s ‘Hottest’ Economy

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Ethiopia has been in the spotlight in recent weeks for both the right and wrong reasons.

The crackdown on Oromo protests over plans to expand the capital Addis Ababa into their lands, in which up to 80 people were reportedly killed, brought fresh criticism of the Horn of Africa nation’s human rights records and democracy credential.

Also, the fact that over two million are in need of food aid, has rekindled debate about whether the Ethiopian government is telling the truth with its economic data, or massaging it to look better than it. In addition, about how the country’s new found wealth is being distributed.

Amidst though, Ethiopia’s economy riveted Africa and much of the world in 2015 – if only in the projects been inaugurated or coming online, despite the dispute over the data year is an understatement.

With a population of 94 million Ethiopia been the continent’s fastest growing country, according to the World Bank. Globally, it comes in fourth after Qatar, Turkmenistan and Azerbaijan, which are all energy producers, making it the swiftest of all non-resource economies. It also beats China, with which it shares certain outlooks, into fifth place, and could further leave it in its wake as the Asian country slows down.

The World Bank late last month released an exhaustive study into Ethiopia’s recent growth, and which captures just how such rapid expansion was possible, and if it is even sustainable. The study, Ethiopia’s Great Run: The Growth Acceleration and How to Pace It, is also notable for the resounding endorsement of its contents by Addis Ababa authorities.

 Mail & Guardian Africa kept a close eye on the country’s economic record in 2015, and gleaned 15 notable highlights.

1.       Consistency

According to official data, Ethiopia between 2004-2014  chalked up 10.9% real GDP growth, and 8% on a per capita basis taking into consideration population growth, shifting it from the second poorest in the world in 2000 to the 11th poorest currently—it is the stability of this growth that is a less told story.

Because, until recently, it managed to avoid drought and conflict-fuelled volatility that had dogged earlier phases of growth, it was able to post a consistent growth that the World Bank describes as “statistically exceptional”. China’s 1977-2010 spurt is the only other instance of per capita growth exceeding 6%, and just two other countries have come even close: Taiwan and Korea.

2.       Distinct phases

This growth did not come all at once, contrary to popular perception. It can be broken down into two distinct phases: following the fall of the communist Derg regime in 1991 the new government changed course with a clutch of reforms that saw growth rise from a 0.5% average over 1981-1992 to 4.5% between 1993 and 2004. The country then really took off in the resulting decade, rising to 10.9%.

3.       Big agriculture

At the beginning of this later take-off, agriculture was the main growth driver. The sector is by far the biggest employer in the country, accounting for most of its exports (think coffee for example) and has the second largest output.

As such, despite shifts, it remains an important driver of poverty reduction, and to its credit, the government has placed emphasis on the sector, and now has the world’s highest contingent of extension workers, in addition to other factors like better access to micro-finance and markets. Despite starting from a low base, the area under cultivation has been increased, as has the yield, following a Green Revolution-like push that has seen better seeds and inputs provided. There is an obvious downside—food security remains its Achilles Heel, explaining its strong position on climate change.

4.       The services pie

But services have since overtaken agriculture: out of the average 10.9% growth of 2004-14, services accounted for 5.4 percentage points, ahead of agriculture with 3.6 percentage points, and industry with 1.7 percentage points. Services is now a major employer and contributor to economic growth. The scope to grow this pie is wide: the study says that this expansion of services has been predominantly “one of a rise in traditional activities, which require face-to-face interaction*, rather than modern activities such as ICT or finance”. As an example, foreigners are not allowed to participate in the country’s banking sector.

5.       Trickled down

Has this super-charged growth trickled down? This tends to be a very contentious issue. As a result of the spurt, poverty (those living on less than $1.90 a day) fell from 55.3% in 2000 to 33.5% in 2011. Interestingly for such rapid growth, the country in that period remained one of the most equal countries, with a Gini coefficient of consumption of 0.30 in 2011. For comparison, The Seychelles, one of Africa’s most prosperous countries, had a coefficient of 94.8. (The Gini index measures the income distribution of a country’s residents—zero represents perfect equality and 1 - or 100% – represents perfect inequality). Life expectancy has increased by one year annually since 2000, while child and infant mortality have also fallen. As a result the country attained most of the Millennium Development Goals (MDGs). “The recent growth acceleration was part of a broader and very successful development experience,” the bank says. The challenge is that the poorest 15% became poorer in 2005-11 due to high food prices.

6.       The ‘Ethiopian Way’

This development experience has not followed the usual path. The World Bank’s Commission on Growth Development in 2008 highlighted some trodden paths for high-growth economies, which Ethiopia essentially chucked out of the window. The Bank concedes that despite this, “it did deliver the recommended impressive rates of public investment with the purpose of crowding-in the private sector”. It describes this as accomplished through orthodox ways, including keeping government consumption low and borrowing both domestically and externally on concessional terms.

But it also notes three non-orthodox ways: financial repression that kept interest rates low with the bulk of credit going towards public infrastructure, overvaluing its exchange rate thus making public imports cheap, and monetary expansion, where the central bank directly financed the budget, helping it raise money. The bank terms this approach “The Ethiopian Way”.

7.       Infrastructure boom

The result of this has been one of the highest public investment rates in the world, even if from a low starting base (it has the third largest infrastructure deficit in Africa). The launch of its light rail system in September, sub-Saharan Africa’s first, was one visible return of the policy. The government deliberately emphasizes capital spending over consumption in its budgets, and with the resulting “peace dividend” with the decline in military spending following its 1998-2000 war with rival Eritrea, accelerated this shift towards infrastructure, giving it solid economic returns.

8.       Getting it right

“The Ethiopian Way” might raise eyebrows among more conventional economists, but there is more experience of it at work. When credit to the private sector falls, the exchange rate rises, and inflation also goes up, tending to have a negative macro-financial growth. Ethiopia experienced all three in its rise, but surprisingly, the negative effect was small, at 0.44 percentage points, the study notes.

Essentially, this resilience on non-orthodox policy informed the high economic growth on the back of infrastructure investment. “Ethiopia’s experience supports the impression that ‘getting infrastructure right’ at the early stage of development can go a long way in supporting growth,” the study notes.

9.       More FDI

However, it sometimes also means growth does not follow the script. The government envisioned a shift where workers move out of agriculture and into manufacturing. But for Ethiopia, economic activity has moved from agriculture into construction and services, by-passing the all-important phase that is industrialization. This has seen the government move to attract more foreign direct investment into light manufacturing, including in industrial parks.

10.   Demographic dividend

The country has also reaped a “demographic dividend”—its economic ascension came at the same time as a rise in the share of the working-age population, adding millions to its labor ranks. The study attributes up to 13% of per capita growth between 2005-2013 to this effect, which it will continue to reap from, but notes that a decline in fertility and an increase in skills will give it even more benefits.

11.   China but…

Inevitable comparisons are drawn with China and the East Asian economies, given the long spell of double-digit growth. The study says that for Ethiopia to match up, it will need to increase productivity, both structurally and in specific areas such as agriculture, invest more in technology and manage urbanization, and attract even more FDI. Recent protests over the expansion of its capital have highlighted the risks inherent, as the growth has come into conflict with tradition.

12.   Risks

So what could hurt the growth? A slowdown in world trade for starters, a lack of diversification and the small financial sector are among the red flags. By using a range of models, the study suggests a likely range of GDP growth between 4.5% and 10.5% over the next ten years, depending on the policies adopted.

Three key reforms are suggested: supporting private investment through credit markets where they have been crowded out, identifying more sustainable ways of financing infrastructure such as raising tax revenues and involving the private sector more, and structural reforms such as financial and trade or services liberalization. The possible gains are immense—for example matching China’s transportation services would see productivity gains of 4.2%. In other words Ethiopia is possibly the one country that seemingly most in control of its destiny in its march towards being a middle income country by 2025.

 

 

[mgafrica.com/]

Ethiopia’s Coffee Industry Sees Steady Growth

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Ethiopia’s coffee exports are increasing, thanks in part to government incentives, a Trade Ministry official told Anadolu Agency on Sunday.

Coffee exports totaled 184,000 tons in 2014, and were worth $780 million, Shimelis Arega told Anadolu Agency.

“And coffee exports will increase 45 percent to over 260,000 tons this year,” he said. “Incentives will help achieve this goal, and they will include marketing linkage, loans for coffee exporters and processors, and the promotion of the Arabica coffee that the country exports at trade shows abroad.”

Coffee exports account for nearly 30 percent of the country’s hard-currency earnings, according to ministry figures.

“We are helping companies to expand coffee farms and to modernize processing,” Shimelis added.

The government will also take steps to crack down on the illegal coffee trade, he said.

“The ministry is training smallholder coffee farmers in improved harvesting, storage and preservation,” Shimelis pointed out, adding that these techniques add value to the coffee which then earns more in export sales.

The largest export destinations are Germany and Saudi Arabia. “Ethiopian exporters have 18 percent of the German market, and 16 percent of the Saudi Arabian market,” Shimelis said.

The Ethiopian Coffee Growers and Exporters Association members have holdings covering over 80,000 hectares (800,000,000 square meters), according to Association General Manager Yilma Gebrekidan.

“The association has 200 members, and each owns 30 hectares of coffee farms. They exported 14,000 tons of coffee worth $70 million in 2014,” he said.

He said that association planned to increase the value of its exports to well over $ 100 million in the coming years, with government support as part of the Second Growth and Transformation Plan (GTPII), a five year economic plan beginning 2016.

The association is expanding farms, using promotions, and is helped by incentives including tax exemptions for investors who import goods for coffee processing.

According to the association, the overall area covered by coffee farms in Ethiopia is about 800,000 hectares (8,000,000,000 square meters) of land with an annual production capacity of 500,000 tons. Coffee farms account for 25 percent of the workforce in Ethiopia.

[www.fanabc.com/]

Ethiopia to Participate in Int’l Exhibition

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I.G. Entertainment Plc. in collaboration with Wubshet Import & Export has organized an international exhibition for the first time in four countries of Europe. The international exhibition is to be held in Hungary, Austria, Switzerland and Germany, with over 50,000 merchants from Africa expected to participate.

Isaac Getu general manager of I.G. Entertainment mentioned that to date 600,000 Br has been invested in organizing this programme. The organizers who are expecting sponsorship to cover the cost, have already invited 25 companies to participate while they are expecting about 40 companies providing different services to participate in the exhibition.

This organizers are aiming to focus on hotels, tour and travel agencies, wine factories, coffee exporters, leather manufacturers and also beer companies to join them with their products and services for the tour.

“Although Ministry of Culture & Tourism (MOCT) which is directly related to the issue told us that there is no budget to support us, we are still getting support in ideas and encouragement from the Ministry of Foreign Affairs (MOFA), Ministry of Trade (MOT) and MOCT itself.” Isaac told Fortune.

Beyond this, Ethiopian Airlines has also supported them in arranging discounts for their travel which will be on March 3, 2016.

[allafrica.com/]

Tata International to expand footprint in Ethiopia

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Tata International, the global trading and distribution arm of diversified Tata Group, will expand its footprint in Africa by entering Ethiopia and Angola, taking its presence to 14 nations in the continent.

“We are already present in 12 nations such as South Africa, Kenya, Ivory Coast, Nigeria, Tanzania, Zambia, Zimbabwe and Uganda, among others. Our presence is more in the Eastern region as it is politically more stable. In 2016 we will be entering Angola in the West and Ethiopia in the Eastern side.

“We will have agri trading, both imports and exports, to begin with, in these markets,” Ajay Mehra, executive director at Tata Africa Holdings (Tanzania) and head of non-auto distribution at Tata International, told PTI here.

Set up way back in 1962, Tata International (TIL)’s key business verticals are sale of leather & leather products, trading in metals & minerals, distribution of auto and allied products, agri-trading (both imports and exports), trading and distribution of industrial chemicals, distribution of drugs & medical devices and IT services along with group company TCS.

TIL also sells footwear and apparel brands, trailer manufacturing, and manufacturing precision metals and plastic parts for the engineering, wireless control and automobile sectors through international alliances.

Recently it entered into a strategic alliance to manufacture and distribute the US-based Aerosoles brand of footwear here.

TIL reported a $2.2 billion turnover in 2014-15, up from $1.7 billion in 2013-14 and expects a growth of around 15% this fiscal year, Mehra said, and attributed primarily the lower growth in turnover to the steep fall in the prices of metals in the year.

He said almost 80% of the $2.2-billion income came in from auto sales, which includes Tata Motors’ JLR as well as John Deere brand of tractors apart from Tata-Hitachi brand of construction equipment, earthmovers etc.

When asked about the revenue contribution of Africa to TIL’s total income, he said in 2014-15 it stood at around $400 million, again led by the auto business.

Kenya is the largest market for the company in Africa, followed by Tanzania and South Africa. It employs 1,800 people in the continent, out of which only 100 are Indians, Mehra said. Globally TIL employs close to 10,000 people.

Tata Motors has an assembly line in South Africa and sells mostly commercial vehicles and small pick-ups like the Xenon while its passenger vehicle business is very negligible.

Tata Motors will soon be setting up an assembly line in Nigeria as that country has made it mandatory to have local manufacturing.

But Mehra was quick to add that low volumes and the massive number of used vehicle sales (almost 80% of African auto market is second hand cars) makes no sense to have a local assembly.

Globally TIL operates through its network of offices and subsidiaries across 40 countries, spanning Africa, Europe, West Asia, Latin America and Asia. Its largest market is the US and Europe, primarily because of metals trading, Mehra said, adding over the years, it has formed strong strategic alliances and partnerships.

[www.business-standard.com/]

Kuriftu Expands with Ethiopian Culture Centre

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Boston Partners PLC is building a 400 million Br cultural center on a 74,000sqm plot of land as an extension of Kuriftu Resort & Spa Bishoftu by the banks of Lake Kuriftu in Bishoftu.

Called Ethiopian Cultural Center, Kuriftu will undertake the construction of the building by itself, with planned completion in 18 months. The company has already secured a bank loan to begin construction, said Roman Tafessework, new business development director at Boston Partners. This center will have a 5,000sqm restaurant with designated space for 17 kinds of cultural recipes or cultural food items, as well as 421 guest rooms decorated with customized cultural items.

Boston is also including 100 ateliers where up to 500 traditional crafts will be made and sold, including pottery, handmade clothes and jewelry.

The Center will also accommodate conference centers, bars, coffee shops, spa, swimming pool and a children’s playground.

According to Boston’s feasibility study, the village will serve 1,000 to 1,500 visitors, daily, about double the current 600 to 700 people, Roman said. It also has an open air spot reserved for a big events such as weddings, which is already in business. Boston Partners Plc, known for its chain of resorts under the brand name of Kuriftu is already constructing resorts at Burayu and Hora in Oromia as well as near Hawzen in Tigray State.  It is also constructing a larger resort in Djibouti on half a million square meters of land, which could cost seven million dollars, according to the company. Its corner stone was laid last year with the presence of the leaders of the two countries.

[addisfortune.net/]

POLY-GCL Completes Gas Appraisal Wells in Ethiopia

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China’s POLY-GCL Petroleum Group Holdings Ltd has finished drilling two appraisal wells in Ethiopia’s southeast and will soon know the size of gas deposits there, a senior Ethiopian official said. Ethiopia says the wells in the Calub and Hilala fields in the Ogaden Basin should show deposits of 4.7 trillion cubic feet of liquid natural gas (LNG) and 13.6 million barrels of associated liquids. The deposits were discovered in the 1970s. “They have finished drilling and are now conducting tests on the reservoir. Tests will conclude soon,” State Minister of Mines, Petroleum and Natural Gas, Wakgari Furi, said. “We may start production in 2016. They are working fast,” he told Reuters in an interview late on Thursday. POLY-GCL, a joint venture between state-owned China POLY Group Corporation and privately owned Hong Kong-based Golden Concord Group, plans to drill five wells in Ethiopia’s southeast, including three wildcat exploration wells. The project involves developing the fields and building a pipeline from landlocked Ethiopia to the coast of neighboring Djibouti, where it will build an LNG plant and export terminal, according to a company website.

[www.standardmedia.co.ke/]


Foresight Africa 2016: Regional integration in sub-Saharan Africa

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For a long time, the 54 countries of Africa have been a patchwork of different languages, laws, and currencies, making travel (let alone business) on the continent quite an endeavor. Indeed, for businesses, for a long time being in Africa has required moving from country to country, which too often means more than just navigating a map and changing money—it includes meeting different standards, understanding different laws, and paying different tariffs at every (and there are many) border crossings.

At the same time, African countries, many landlocked and small, face unique challenges in being able to scale industries and access markets. How might Rwanda export its coffee if it has no access to the ocean? How might a line of countries best collaborate to create a railroad or road spanning their collective land for the benefit of all? How might countries with different advantages integrate into global value chains?

And so, in 1991, 51 heads of state and government signed the Abuja Treaty, which established a roadmap towards an African Economic Community to be completed by 2028. In 2013, the African Union, created Agenda 2063—a vision and action plan—which, among other objectives, sets out to better integrate the continent to circumvent and even knock down these obstacles to trade, investment, and overall economic growth. Thus, the African continent has been creating and fostering “regional economic communities” with the aim of facilitating trade and eliminating economic bottlenecks. Eight of these communities, as seen in Figure 1, are the “building blocks” of what will eventually become the African Economic Community. This goal, widely shared across the continent, does require patient negotiations, complex compromises, and strong political will—as many authors in this year’s Foresight Africa note.

Regional Economic Communities in sub-Saharan Africa

Many regions of Africa have seen a lot of success in integration. For example, the East African Community (EAC) has implemented several joint infrastructure projects. The most notable one is the Arusha-Namanga-Athi River Road, a road which runs from southern Tanzania to northern Kenya. The road has facilitated movement of traffic in the region. It has also enhanced the import/export traffic from the port of Mombasa. The EAC has many other upcoming infrastructure projects, including the rehabilitation of the Kenya-Uganda railway. In addition, in 2015 three of the RECs signed the Tripartite Free Trade Agreement (more on this below).

However, as seen in the complexity in Figure 1, Africa integration has not always been the smoothest. Overlapping membership—which brings with it still different rules and standards—makes it difficult for many countries to meet their obligations, and coordination across the various RECs can be challenging.

Figure 1. Regional Economic Communities Memberships

regional integration

Free trade agreements among Africa states

A major part of integration includes the formation of free trade areas (FTAs) on the continent. As Foresight viewpoint contributor Soamiely Andriamananjara states, participation in regional value chains will help generate economic gains in the short run and facilitate the integration of African production into global value chains in the long run.

Currently, as Andriamananjara notes in the publication, several regional trade agreements are under negotiation and a major one, the Tripartite FTA (TFTA), signed in 2015, brings a lot of promise. Set to be implemented by January 2016, it aims to unite three major regional economic communities: the Southern African Development Community (SADC), the East African Community (EAC), and the Common Market for Eastern and Southern Africa (COMESA). The TFTA covers 26 countries, whose economies accounts for more than 50 percent of Africa’s GDP and 56 percent of Africa’s population. The TFTA will serve as a building block toward the Continental FTA (CFTA), which would include all 54 African countries. The African Union is committed to completing the CFTA by 2017, which, if successfully implemented could stimulate intra-African trade by 50 percent.

Consequently, the implementation of the TFTA and the CFTA, could lead to the diversification of African economies and therefore help reduce African countries’ dependence on raw material and primary commodity exports, while developing a greater capacity to compete on a global scale.

Regional integration will not solve all of Africa’s trade problems, though. Africa must keep its eye on the global market in order to become competitive. For example, in his Foresight issue brief, Global Economy and Development Senior Fellow Joshua Meltzer prescribes that the African agreements are developed with rules and standards consistent with ones of the TPP and the TTIP.

Read Foresight Africa 2016, which details the top priorities for Africa in the coming year, to learn more about regional political and economic dynamics are shaping the continent as well as other critical issues for Africa. Join us in person or via webcast on January 20 for our annual Foresight Africa event.

[www.brookings.edu/]

Recipe for Africa’s Success

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For years, African countries have been told that the road to industrialization is long and full of intractable obstacles, made even more difficult by the need for institutional capacity to design and implement industrial policy. The conventional wisdom has been that industrial policymaking is a complex process which often involves difficult policy decisions and potential risks, particularly when policymakers get the sectorial or product choices wrong.

This thinking has, however, now been challenged in a ground-breaking study by Arkebe Oqubay (PhD), an African who has been at the center of policy making in one of the continent’s fastest-growing economies – Ethiopia – for more than two decades. Made in Africa: Industrial Policy in Ethiopia, is an insightful scholarly work based on extensive field research and original documents and records, which many less well-placed researchers would have difficulty accessing. This makes the book unique and a major contribution to the ongoing discourse on the African Renaissance.

By now, we are all familiar with the “Africa Rising” story and the description of the continent as the “new global powerhouse”. Africa is indeed rising, particularly in terms of its economy, although it may be a bit premature at this point to call it a global powerhouse.

We are also familiar with the main factors behind its recent impressive economic performance. Domestic policy reforms have been important; but equally important were the commodity boom prior to the global economic crisis and the increasing demand for Africa’s primary products by fast-growing developing economies in Asia, China in particular.

When analyzing the various contributing factors behind Africa’s growth, however, it is clear that the main driver of growth in the majority of African countries has been domestic consumption, especially rising demand for consumer goods, the construction boom and the mounting value of real estate. Unlike Asia, then, growth in Africa can be attributed more to consumption than to investment and manufactured exports. This partly explains the rapid growth of the services sector in Africa, which now accounts for half of the continent’s output – and in some countries, more than three quarters of total domestic output.

For Arkebe, this form of development path goes against the established and desired trend since it implies that the structure and composition of African economies have shifted from agriculture to non-tradable services, without going through a process of manufacturing development marked by significant productivity improvements, formal job creation, exports of manufactured goods and the application of technology to the wider economy. Equally striking is that in the period between 2004–2012, of the 45 African countries where the share of services in total output rose, 30 experienced a contraction in the contribution of manufacturing to total output.

Indeed, on average, the share of African manufacturing in total value added fell from 15pc in 1990 to 12pc in 2000 and 10pc in 2011. In effect, therefore, many countries in Africa experienced deindustrialization. It also implies that the growth of the services sector (which averaged over five percent for the period 2002-2012) was not linked to manufacturing activities and complementarities between the two sectors are yet to be fully developed.

For some observers, in particular market fundamentalists, Africa’s recent deindustrialization simply reconfirms the conventional wisdom – that African countries are not yet in a position to develop and sustain manufacturing activities. For Arkebe, however, this is an ill-informed and unimaginative view of Africa and what the continent can do and can achieve.

The book presents compelling evidence for his conclusion that, “an industrial policy can work even in a very poor African country like Ethiopia.” This is based on detailed research covering three important economic sectors in Ethiopia: cement, floriculture, and leather and leather products.

The ups and downs in the development of these industries, the policies that worked and those that failed, and the lessons learnt are documented meticulously, with academic rigor and sound theoretical underpinnings. In this respect, although the book concerns industrial policymaking in Ethiopia, I agree with the author that the findings and policy conclusions, “have a wider relevance beyond Ethiopia.”

In fact, the originality and the value addition of the book lie in its implications for other African countries and in the lessons it offers to those engaged in policy formulation and implementation. I travel to many African countries and LDCs in South Asia and work with policymakers. I am repeatedly asked the question how Ethiopia managed to achieve and sustain a double-digit growth rate for over a decade.

Many think of it as a country prone to droughts, mass starvation and political instability. They wonder how a country with this unfortunate recent past, lacking a rich endowment of natural resources, has been able to attain such growth and become one of the 10 fastest-growing economies in the world. The answers to this and many other questions are provided in this remarkable book. A few of its insightful findings and observations are worth highlighting.

The connection between theory and reality, and the explanations for policy divergence and convergence, are presented clearly and in a language that even non-economists can follow. This is useful, especially for policymakers who often lack the time or the background knowledge to understand the theoretical underpinnings of the policies being proposed by experts.

Before embarking on his PhD programme at the School of Oriental & African Studies (SOAS), University of London, Arkebe spent nearly two decades in policymaking at different levels of government, including as Senior Advisor to the Prime Minister of Ethiopia with Ministerial rank. This extensive hands-on policy experience gave him insights that most researchers lack. The resulting balanced analysis of theory and policy implications is very rare, as academic writing tends to focus on theory, with only generic or scant treatment of policies, while at the other end of the spectrum, international organizations tend to provide policy advice without explaining the theoretical underpinnings.

Using concrete examples, the book demonstrates that industrial policies work better when they are designed to be sector-specific: In other words, policies that work in one industry or sector may not necessarily work in another. As described in this book, the policies that were instrumental in the development of the cement industry, for example, were ineffective when it came to floriculture.

The book similarly highlights the need for industrial policies to be adaptive because the effectiveness of policies at different stages of development may not be the same. As Arkebe puts it, “policies that were appropriate at one stage may have to be adapted later.” It is, therefore, possible that industrial policy outcomes may be uneven or distinctly different, depending on the sector.

Why this is the case is explained in the book, which identifies three key factors that determine the pace and scope of policy outcome: “industrial structure” (i.e. industry-specific factors, such as the nature of economic actors, the industry’s “latitude for performance”, and the industry’s level of development); “linkage dynamics” (i.e. the industry’s scope to generate linkages in different sectors); and “politics” (i.e. the political factors that influence policy decisions). However, Arkebe stresses that, “overall, what matters for the evolution and effectiveness of industrial policy is the way these three factors interact.”

The nexus among these variables has important implications for policy design and implementation and also, as the author points out, “for the type of selective intervention chosen to promote industrialization.”

These are significant and useful policy messages, but I believe, the book’s most striking and perhaps most original contribution is how the author links all these findings with the importance of “policy independence,” which enables a developmental state to learn by doing, by copying and by making mistakes, and by learning from failure.

“Government policy learning” as well as “collective learning” of government and key stakeholders in the economy is seen as critical for effective policy formulation and implementation. Arkebe`s research shows that, “the outcomes of industrial policies depend not only on policy content, but also on the complementarity and coherence of industrial policy instruments. More importantly, the outcome depends on effective institutions, coordination, and collective learning by government and economic actors.”

If other African countries are curious about Ethiopia and wish to learn why it has been successful in promoting certain sectors and fostering sustained growth, they will be well advised to read, Lessons from Industrial Policy in Twenty-First Century Africa.

The centrality of “policy independence,” which allows governments to make policy choices free of political pressure either from external forces or domestic interest groups, is emphasized. More importantly, the author argues and demonstrates, again with concrete examples, that policy independence “means reserving the right to make mistakes and, in the process, to learn from them. Policy independence also means the freedom to make major policy decisions that entail risks and bold experiment.”

Considered from this perspective, it is easy to understand why Ethiopia continues to defy conventional wisdom and initiate bold economic and social projects, including the construction of one of the largest hydro dams in Africa, an extensive housing construction programme and a vision for transforming Ethiopia from a least developed country (LDC) into a vibrant middle-income economy within the coming decade.

Another ground-breaking policy lesson described in the book is the role of “intermediary institutions” in the development of specific sectors, particularly in informing and influencing policy decisions. Learning from the East Asian experience, Ethiopia encourages the emergence of industry associations to represent the collective interests of a given industry. Such intermediary institutions facilitate policymaking by providing up-to-date information, monitoring and articulating the binding constraints facing the industry as a whole, and communicating its intentions and concerns to the relevant government departments.

The author argues that these institutions have been critical in sectorial policy formulation and implementation because they helped to offset insufficient institutional capacity at government level and weak coordination both among federal government agencies and between federal and regional governments. However, the case studies presented in the book show that the impact of intermediary institutions in influencing policies has been uneven. Those which were less organized, which had scant understanding of the industry’s concerns, which were “passive with respect to influencing policymaking” and whose members “lacked a common vision” were less effective in prompting the appropriate government policy responses.

The difficulties that the leather and leather products industry continue to face are partly attributed to the failure of the industry association to represent the industry with a focused objective and clear vision. This contrasts with the active and successful role played by the horticulture producers and exporters association.

The policy implication is that to be effective, such intermediary institutions should represent the interests of a small group and should actively transmit the intentions and concerns of their members to relevant government agencies, preferably at the highest level of government. Representing a sub-sector with focused objectives and vision simplifies communication with government and is likely to succeed in influencing policymaking.

Another type of institution which African countries have in the past been advised to avoid, but which Arkebe shows to have been an effective policy tool in mobilizing and channeling finance into the right sectors in line with priority policy objectives, is the national development bank. The book shows that when knowledge about the sector is well established – which is essential for screening and appraising loan requests – and when projects are too large to be financed from personal savings or local private banks, the Development Bank of Ethiopia has been an important and less costly source of finance.

The author offers overwhelming evidence to support the case for a national development bank and for the role that such a bank can play, especially when guided by a developmental State with a clear vision and plan of where it wants to go. Indeed, the book’s ultimate message can be summarized as: active industrial policy based on continuous policy learning is a sine qua non for diversification into more dynamic sectors such as manufacturing and for manufactures, export-led growth and development.

Manufacturing in turn is critical for structural transformation because it lends itself to productivity improvements and learning by doing, and because of its potential for linkages and economies of scale. However, for industrial policy to work, “active industrial policies and an activist State [should] go hand in hand.” In the author’s view, it is futile to aim for industrialization and structural transformation without an activist developmental State. His overall message for African countries is simple: know where you want to go first, and with a development-focused proactive State willing to keep its policy independence and to learn from others and its own mistakes, you will reach your destination. This book should thus be required reading both for policymakers, especially in Africa, and for scholars in this field.

[addisfortune.net/]

New Incentive Rates for Local Manufacturers

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The Ministry of Finance & Economic Cooperation (MoFEC) is ranking manufacturers by value addition for duty free benefits based on a new directive expected to be approved this month.

This will happen by replacing the existing directive, No. 35/2013, which gave import privileges for only 30pc or more value addition. The new one will have a wide range from 0.05pc to 40pc

A committee established a year ago including members from the Ethiopian Revenues & Customs Authority (ERCA), the (MoFEC) and the Ministry of Industry (MoI) has been drafting the new directive.

This draft, unlike its predecessor, introduces a sector specific requirement that takes into consideration the human resource and technology capacity of each beneficiary.

Accordingly, the lowest value addition of 0.05pc is tagged for mobile phone assemblers while the 40pc is for breweries

The textile sector, which has been identified as a competitive edge for the country but which remains challenged, will enjoy benefits tagged to 21pc value addition. It also enjoys a two- to six-year income tax exemption.

“The committee takes into consideration the reality on the ground; the level of development of the sector and capacity of local manufacturers,” Birtukan Girma, port clearance audit director at ERCA told Fortune. “A study has confirmed that there are hardly any manufacturers that meet the 30pc value addition requirement so far,” she said.

Mobile phone assembly for example is in its infancy so the least requirement of 0.05 per cent value addition is all it takes for the assemblers to enjoy the incentive privileges.

Later this month, there will be an audit on some of the manufacturers identified as a risk by the Authority, to check on whether these companies have actually managed to add value and at what level.

Those who will be audited will be identified based on their history in terms of the quantity of their imports based on data from the Automated System for Customs Data (ASYCUDA), a computerized system designed by the United Nations Conference on Trade & Development (UNCTAD) for Customs administration. In this manner, the Authority will be able to regulate the quantities of imports and exports and determine their profiles in paying tax, starting from the year 2000.

Manufacturers will have to meet the criteria in the new directive to access benefits.

“The financial cost of incentives to the country and how many of the beneficiaries deserve the benefits they are getting will be determined after the directive is approved,” said Birtukan.

[addisfortune.net/]

Light Train Manufacturing Factory Ready for Production

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A light train manufacturing factory established in Addis Ababa is ready to commence production.

The factory, which is under the umbrella of Metal and Engineering Corporation’s (MetEC) Locomotive Industry, is located in an area commonly known as Cherkos.

The factory has currently manufactured a prototype light train.

Tsegay Gebrekirstos, Manager at the Locomotive Industry, said the factory was established to manufacture light trains for projects like the Addis Ababa Light rail transit.

According to him, 285 million birr was spent to establish the factory, import manufacturing materials, and manufacture the sample train.

The factory was established not only to assemble but also to manufacture light trains, he said.

In addition to saving foreign currency, the factory will help to encourage job creation by promoting technology transfer, he said.

The Locomotive Industry in its branch in Dire Dawa is producing long distance travelling trains after concluding a sub-contract agreement with the Chinese NORINCO Company, it was learnt.

[www.fanabc.com/]

KEFI Refinements Boost Economics of Ethiopia Mine

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KEFI Minerals (LON: KEFI) has agreed a series of tweaks and refinements to its Tulu Kapi gold project in Ethiopia that have enhanced further the economics of the planned mine.

The changes were made after discussions with potential debt financiers, who will stump up US$100mln of the US$120mln of capital costs of building Tulu Kapi, and after talking to other partners.

Production, which is expected to begin next year, will be 980,000 ounces of the precious metal over 10 years rather than the previous 960,000 over 13 years. This gives annual output of 115,000 ounces, 20,000 ounces more than previously slated.

In the process, all-in sustaining costs come down to a top-quartile US$742 an ounce from US$780 and operating cash flows increase US$19mln a year to US$66mln.

Under the new plan the internal rate of return would be 50%, while the net present value is put in the order of US$197mln at a discount rate of 8%.

The company is also being asked to use gold hedging of around 10% of base case production as part of a risk management programme to mitigate the fluctuations of the price of the yellow metal.

Chairman Harry Anagnostaras-Adams said: “The development and financing plan has been further improved with the syndicate of contractors and bankers which has emerged from our rigorous international selection process.

“Despite very tough capital market conditions, Tulu Kapi’s robust economics have attracted support for production start-up in 2017 as planned.

“Whilst we continue to optimize our financing options pending finalization and approval by the National Bank of Ethiopia in mid-2016, we have already selected our preferred syndicate of contractors and the investors of equity and non-equity capital, and look forward to working with this high caliber consortium to bring this project to fruition.”

The equity financing portion of the build (US$20mln) is being provided by the Ethiopia government.

[www.proactiveinvestors.co.uk/]

Mela, Pioneer in ATM Manufacture

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Mela Electro Manufacturing PLC is inaugurating, the first assembly plant for automated teller machines (ATMs) in Ethiopia, introducing a new form competition to a market currently dominated by handful of foreign brands and their local representatives.

To-date local companies, such as Moti, CBM Integrates, and SSC have been in the sector representing NCR, Computer Business Machines (CBM) and WINCORE, with CBM manufacturing the Diebold brand, while the other have ATM brands called by their own names.

Giant among these local representatives is Moti, which has directly or indirectly supplied 1,616 NCR brand ATMs to banks, with over 1,500 of them going to the state owned Commercial Bank of Ethiopia.

Mela comes into the business offering locally assembled machines at a time when CBE has started buying directly from manufacturers instead of through their representatives, as it had done until the end of the last fiscal year.

“This decision has come after a gap in performance of local suppliers in terms of delivery and the procurement process being very long and cumbersome,” said Ephrem Mekuria, communication director at CBE.

Mela was established in 2012 with a capital outlay of 50 million Br by a husband and wife team, Naoll Addisu, CEO and Lilia Hailu, Chief Operations Officer. Both have worked in information technology for years, with Naoll having 10 years’ experience in the financial sector in the US, working for financial services firms Sallie Mae and JPMorgan Chase. Mela has erected its plant on 5,000sqm plot of land in Sebeta town, 21Km south-west of Addis Abeba.

It is now working on machines with parts which the company says are sourced from the US, Europe and Asia, although Naoll declined to give details.

Mela has determined that 10,000 to 15,000 ATMs will be deployed in Ethiopia in the coming five years, Naoll said. The regulatory push on banks to reach the unbanked by at least increasing their number of branches by 25pc is another comparative advantage the study found in the context.  There are now 2,500 ATMs deployed by both private and public banks.

Mela initially targets the domestic market but could expand to cover the eastern African market. It has now the production capacity of assembling four ATMs per day and later with the construction of a new plant inside the compound it plans to expand it to 10 to 15 ATMs.

The new company has now employed a staff of 50 people, including seven  electro-mechanical technicians and two engineers. The service of the company extends to maintenance and other ATM service provision.

In this regard, it is in the process of securing a licence to be a local agent for internationally dominant brands including NCR, Diebold, Wincore and Fujitsu, Naoll said. NCR is currently the most dominant brand in Ethiopia.

One of the local agents claims to have exclusive right which could prevent Mela from offering maintenance services for the existing brands.

“There are no such agreements,” argued Naoll. “It all depends on the preference of the banks.”

It is like giving exclusive rights for local agents of various brands of vehicles to give their respective maintenance and not allowing garages to exist, added Naoll.

As Fortune visited the plant on January 6, 2015, technicians of Mela were busy assembling NCR ATMs.

Given experience of the existing local importers and service providers it might be difficult to penetrate the market, Naoll said, but price competitiveness would give his company an advantage. Mela could offer prices reduced by 25pc to 40pc as well as an 18-month warranty for its customers.

“We give the guarantee to make sure that we earn the trust from our customers,” said Naoll.

The company will join the market with three models of ATMs – Mela 20015 Lobby and Through the Wall (TTW) ATMs, and Mela 20025 TTW deposit Automation ATMs. The models have five cassettes for five kinds of currency notes. They have the capacity to handle from 500 to 5,000 transactions per day.

Mela will use certified software that has EMV compliance and PIN pads that are certified by PCI-DCI.

Mela is also preparing to introduce a new component to ATM supply and deployment service, that is, a pre-assessment consultancy identifying how much and where ATM booths should be deployed.

“With the hope that the regulatory framework will be conducive, we have a plan to even manage transactions of the banks through ATMs,” Naoll said.

Speaking for the bankers themselves, an official with Bunna International Bank, S.C. remarked, “it is a good thing to have them on board, as they will bring more options.”

[addisfortune.net/]

Partners Launch Prepaid Shopping Card in Ethiopia

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To boost the number of people in Ethiopia who use electronic payment systems, a technology firm and a local bank have introduced merchant loyalty prepaid shopping electronic card system.

The new program to the country plans to enable merchants to get various benefit packages from major traders in the country.

Fettan Limited, a United States based technology firm which has been operating in Ethiopia for several years has announced that it has partnered with Wegagen Bank Share Company of Ethiopia and introduced loyal customers card for Oil Libya and Shoa Supermarket and Great Abyssinia customers, among others.

“By introducing this program, we are building sustainable demand and supply-based ecosystems, which allow the customers to use electronic payment,” Yemiru Chanyalew, CEO of Fettan Limited told NATION Correspondent in Addis Ababa.

“If we see the use of electronic card in Ethiopia, it doesn’t exceed more than 40% on average. In my view one of the reasons for such low usage of the cards is the absence of incentives that encourages the merchants to use the cards frequently. Therefore we need to create the need on the merchant side before distributing the cards and that is what we are doing,” Mr. Yemiru says.

The merchants’  loyalty cards will be used across the 140 oil stations of oil Libya in Ethiopia while the Shoa cards is expected to be used by some 50,000 customers of Shoa Supper market, which one of the biggest supermarkets in Ethiopia, according to Mr. Yemiru.

The cardholders will be entitled to various benefits such as discounts on products and services of Oil Libya, Shoa Supermarket and Great Abyssinia, the company engaged in multiple businesses from shopping mall to coffee trading and real estates.

Electronic Payment in Ethiopia

ATM was started in Ethiopia 13 years ago by the state-owned Commercial Bank of Ethiopia, which has about 50% market share in the banking industry of the country.

Data from the National Bank of Ethiopia, which regulates the country’s financial sector, shows that a total of close to 1.5 million people were using ATM cards in Ethiopia at the end of June 2014. Only eight banks out of the total of 19 banks operating in the country are providing the ATM service with a total of 664 ATMs and 1,337 Point of Sales (POS).

Currently the banking sector of Ethiopia, which is closed to foreign investors, is estimated to created jobs for around 60,000 compatriots with a total of close to 2,700 branches.

[newbusinessethiopia.com/]


IMF cuts World growth forecast, eyes on China slowdown

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The International Monetary Fund (IMF) warned of substantial risks in the major emerging market economies like Kenya Tuesday as it lowered its outlook for global economic growth this year.

Slower Chinese growth, a stronger US dollar, collapsed oil prices and political turmoil could all wreak further havoc in struggling economies like Russia and Brazil and across the Middle East, putting the brakes on the global recovery, the Fund said.

It also warned of danger if China does not manage well its slowdown and reforms, already spinning shockwaves through global financial markets.

And it said the refugee crisis poses formidable challenges to Europe as it tries to restart growth and urged more efforts to assimilate the new arrivals.

The IMF said it expects the world economy to grow by 3.4 per cent this year, an improvement from 3.1 percent in 2015 but still 0.2 percentage points below what it predicted in October.

While the advanced countries will anchor world economic expansion in 2016, rather than picking up pace, the United States will grow only 2.6 percent, 0.2 per cent less than previously expected due to the strong dollar’s hit on US exporters and the slump in investment in the energy industry.

European got a slight upgrade, to 1.7 per cent this year, on the back of Spain’s stronger-than-expected rebound; and Japanese growth should pick up as well.

The Fund stuck to its forecast of 6.3 percent growth for the Chinese economy, slowing from 6.9 per cent last year.

China slump

Separately Beijing said early Tuesday that its economy grew 6.9 per cent in 2015, slumping to its lowest annual expansion rate in a quarter of a century.

The IMF expressed guarded confidence in Beijing’s ability to manage its metamorphosis into a domestic consumption-driven economy and to modernize its financial sector. Even so, it expects China’s deceleration will continue into 2017.

Latin America as a whole meanwhile will be dragged into recession by the deep troubles in regional giant Brazil, whose economy the IMF expects to contract by a steep 3.5 percent this year, after 3.8 percent in 2015.

Overall, the picture for this year from the IMF, the world’s key crisis lender, is of slowing global trade and investment, with the sharp declines in commodity prices led by oil continuing to hurt exporters while not yet providing expected stimulus to importers and consumers.

Indeed, rather than a net positive for growth, the steepness of the plunge in oil prices has become a drag as major exporters retrench in the face of large fiscal deficits and the entire oil industry slashes investment.

[www.businessdailyafrica.com/]

Lessons from East Africa’s Top Consumer Goods Manufacturers

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A few decades ago the consumer goods manufacturing industry in East Africa was dominated by foreign multinationals. But today there are several locally-run businesses holding considerable market share. Dinfin Mulupi takes a look at how some of these companies built their empires.

 

Chandaria Industries

Some people may think waste paper is a nuisance, but for Kenya’s Chandaria Industries, it is a critical raw material, core to the success of its business.

The company manufactures its tissue products by recycling waste paper sourced from local collectors. Darshan Chandaria, CEO of Chandaria Group, which operates several subsidiaries, including Chandaria Industries, says the group’s waste paper recycling activities creates jobs for nearly 20,000 people.

Established over five decades ago, Chandaria Industries is now a leading manufacturer of tissue and hygiene products in East and Central Africa. It has plants in both Kenya and Tanzania.

“I tell people not to burn their waste or not to dispose of it, but to bring it to us and we will buy it,” he says. “We are recycling the country’s waste and transforming it into a source of national wealth, and providing employment to many thousands of people.”

“We have been able to innovate constantly and serve customers right from the bottom of the pyramid to the top in terms of our product and price offerings,” Chandaria adds.

Kenafric Industries

Family is at the heart of the success of Kenyan consumer goods manufacturer Kenafric Industries. The Chedda family (all the individual members go by the Shah surname) has faced many hurdles, from losing everything in the 1982 attempted coup to making millions of losses in ventures that just didn’t take off. But their passion for entrepreneurship, ability to jump on opportunities and learn from mistakes, plus a willingness to pass the business from one generation to the next has worked to their advantage.

The business was set up by four brothers and their father in 1987. Today it is a large manufacturer and distributor of consumer goods with brands such as OYO food seasoning, Fresh chewing gum, Obama Pop lollipops and Chapa Dollar flip-flops. Its products are sold in 22 countries across Africa.

In the early days the family worked long hours. One of the brothers, Mayur Shah, travelled extensively across Africa, scouting for export opportunities.

“We couldn’t afford big overheads so I personally went and did all the canvassing. That is where we got a big kick, because I would put on my track shoes, hit the streets, talk to retailers, and decide right there and then whether or not we would expand to that particular market,” says Mayur.

The company has also benefited from a culture of quick decision-making and a willingness to adapt to changes in foreign markets. A third generation is now actively involved in the business and Mayur says they have room to take risks, innovate, and learn from their mistakes.

“We took some courses as a family, and we had sessions with great lawyers and discussed and agreed on everyone’s role. Of course it was tough passing the baton to the next generation. But what we are seeing is they are doing a great job. They are hungrier for business, and they have that drive and passion.”

Tanzania Tea Packers (TATEPA)

Some entrepreneurs would rather hold on to their business than go public and have to co-own it together with thousands of shareholders.

But for Tanzania-based British-born entrepreneur, George Theobald, and his business partner, Joseph Mungai, a prominent Tanzanian businessman, listing their business was a good decision. It meant more capital to expand, and even better returns for all shareholders. In 1999 it became the third company to list at the Dar es Salaam Stock Exchange (DSE).

At the time TATEPA owned the country’s most popular tea brand, Chai Bora, and made profits in excess of US$700m.

“When you list, you open yourself up to much easier access to cash. We expanded by buying big tea estates, we got into smallholder tea production and avocado production. It allowed us a much higher profile,” says Theobald.

Chai Bora

In 2008 TATEPA sold its Chai Bora brand to Kenyan investment firm TransCentury, which later exited the business to East Africa-focused private equity firm, Catalyst Principal Partners. Today Chai Bora is a leading tea manufacturer in Tanzania with multiple brands.

One of the reasons for Chai Bora’s success is its diverse product range that caters for different income levels and tastes.

Chai Bora managing director Kapila Ariyatilaka says Tanzanian tea is smoother than Kenyan tea. Most Tanzanians like that smoother taste, but those who prefer a stronger flavor are also catered for.

“We make a specific blend for the small percentage of people who love that instant kick [of strong tea],” he says.

Access to funds to finance expansion and a strong management team put in place by its private equity owner is also working to Chai Bora’s benefit as the company ventures into new markets.

“We put in strong financial management systems and procedures to ensure the business not only grows, but grows in a way we can manage. In Africa, companies lose a lot of money due to theft, misuse and overspending. We try to manage those aspects very carefully,” he explains.

Bidco Africa

Kenyan-headquartered FMCG manufacturer Bidco Africa is already a leading player in the region. But the company is not resting on its laurels. Instead it is pushing even further to “grab, grow and sustain the number one market share in African markets by 2030”.

Bidco has come a long way from its humble beginnings in the 1970s in central Kenya where it started as a garment manufacturing company. Challenges in the garment industry, caused by market liberalization in the 1980s, forced a shift into soap manufacturing. CEO Vimal Shah says at the time banks were unwilling to back the new venture, concerned it would never stand a chance in a market dominated by powerful multinationals.

But today Bidco is one of the largest and fastest growing manufacturers of products such as edible oils, cooking fats, detergents, laundry bars and animal feeds. It has 48 brands sold in 17 countries in Africa.

And it is gunning for more. The company is expanding into the soft drinks industry, putting up a new manufacturing plant in Madagascar, and evaluating new markets such as Ethiopia.

Bidco has built a strong business using new technologies and maintaining strong relations with farmers that supply raw materials. It has also put in place distribution mechanisms to get products to the most remote regions.

“Sceptics will always exist, and sometimes you should listen to them, but don’t let their views get you off the track,” says Shah. “If you come with something new today they will give you 100 reasons why it won’t work. That is why your own conviction is so important.”

 

[www.howwemadeitinafrica.com/]

The African nations to watch in 2016

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Investors have been rushing to Africa since the end of the global financial crisis, lured by untapped opportunities and high economic growth rates.

The push into Africa has been a perennial talking point at the annual World Economic Forum in Davos, Switzerland, prompting an increase in Africa’s participation at the prestigious gathering of world leaders.

This year, however, the conversation may shift as investors reflect on the economic headwinds facing nearly all emerging economies. Davos 2016 looks set to be a tough one for African delegates as they try to maintain interest in the continent.

In Davos, marketing can be just as important as high growth rates.

South Africa was at the epicenter of excitement in 2010, when the country prepared to host the FIFA World Cup. The South African delegation pulled off a cheap but highly effective marketing campaign as Davos attendees sported scarves emblazoned with the South African flag.

Nigeria copied the stunt in 2011 and a scarf-based rivalry broke out. Delegates pledged their unofficial allegiance by wrapping themselves in their favored neckwear.

This “battle of the scarves” seemed to mark a change in perception toward the continent. Africa was no longer seen as the global economy’s “problem child.” It became the last economic frontier.

This year another shift may be in the cards.

The weak Nigerian currency and the collapse in oil prices have wiped billions of dollars from Africa’s largest economy. The whole country is feeling the effects, including Africa’s richest man, Nigerian billionaire Aliko Dangote. Analysts say Dangote’s net worth declined by 17% over the past year to $17 billion.

This isn’t just a Nigerian problem, though. Low commodity prices and currency volatility are among the key themes plaguing Africa and its investors in 2016.

The South African rand has hit new all-time lows, with the currency depreciating more than 30% over the past year. Africa’s most industrialized nation is expected to grow by just 1.5% this year.

Most African countries have also been impacted by slowing growth in China and the tightening of interest rates by the U.S. Federal Reserve. The frightening rise of terrorist groups also affects countries like Nigeria, Kenya and Mali.

This year African delegates will have to convince investors to stay committed to the continent by focusing on the very same sectors that received so much attention just two years ago: retail, telecoms, power and infrastructure.

But it’s not all gloomy. Sub-Saharan Africa is still expected to clock in growth of 3.75% in 2016 and is still home to some of the fastest growing economies in the world.

In fact, this year’s most interesting stories may come from some unexpected places. Countries such as Ethiopia, Rwanda, Tanzania and Mauritius are all showing promise with strong growth rates, albeit from a low base. While these countries don’t have a big presence in Davos, they are currently the most resilient economies in Africa. Perhaps they should consider investing in a few scarves.

[money.cnn.com/]

Avianca Brazil and Ethiopian sign Code-share Agreement

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Avianca Brazil and Ethiopian Airlines, both member of Star Alliance, have signed a code-share agreement to introduce code-share services between Brazil, Ethiopia, and future points beyond Ethiopia.

Through this partnership Avianca Brazil will add its code (O6) to Addis Ababa, Ethiopia connecting Brazil (GRU) to Africa (ADD), with the possibility for expansion to China and other viable Asian destinations. On a reciprocal basis, the largest African carrier, Ethiopian, will be able to reach more destinations in Brazil through Avianca Brazil network under ET code.

Upon the official announcement made during the Star Alliance Chief Executive Board meeting held in Chicago, USA on 09 December 2015, Group CEO Ethiopian Airlines, Tewolde GebreMariam, remarked, I wish to thank Avianca, a fellow Star Alliance member, for this mutually beneficial codeshare partnership. Our codeshare partnership will give our customers traveling between Africa and Brazil, the best possible connectivity options with one ticket and one single check-in at first boarding airport. It will also play critical role in enabling greater people-to-people, investment, trade and tourism ties between a rising Africa, the second fastest growing region in the world, and Brazil, one of the fastest growing Nations. ”

“This agreement is part of our strategy to increasingly integrate Avianca Brazil to the world, aiming to expand the benefits to our customers. Now, they can travel to international destinations with reliable air partners and earn points on our Amigo loyalty program”, said José Efromovich, president of Avianca Brazil. “In addition, it strengthens our position as the Brazilian Star Alliance member. By distributing more foreign business and leisure travelers, we contribute to the strengthening of national tourism”.

Upon completion of formalities, more details of the partnership, such as the routes involved and the date of implementation will be announced. Currently, members of Avianca’s Amigo loyalty program can already earn points and issue tickets on Ethiopian flights.

About Ethiopian

Ethiopian Airlines (Ethiopian) is the fastest growing Airline in Africa.  In it’s close to seven decades of operations, Ethiopian has become one of the continent’s leading carriers, unrivalled in efficiency and operational success.

Ethiopian commands the lion share of the pan-African passenger and cargo network operating the youngest and most modern fleet to more than 92 international destinations across five continents. Ethiopian fleet includes ultra-modern and environmentally friendly aircraft such as the Boeing 787, Boeing 777-300ER, Boeing 777-200LR, Boeing 777-200 Freighter, Bombardier Q-400 double cabin with an average fleet age of five years. In fact, Ethiopian is the first airline in Africa to own and operate these aircraft.

Ethiopian is currently implementing a 15-year strategic plan called Vision 2025 that will see it become the leading aviation group in Africa with seven business centers: Ethiopian Domestic and Regional Airline; Ethiopian International Passenger Airline; Ethiopian Cargo; Ethiopian MRO; Ethiopian Aviation Academy; Ethiopian In-flight Catering Services; and Ethiopian Ground Service.  Ethiopian is a multi-award winning airline registering an average growth of 25% in the past seven years.

[www.ethiosports.com/]

Koka Power Transmission near Completion

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The Ethiopian Electric Power is going to connect Koka Power Station to its transnational electric power transmission project by February, 2016. The 230kV transmission project will be connected with electric lines that go from Dire Dawa to Dijibouti. The project which began in 2011 is 99pc complete and will have 352km of length of lines starting from Koka station.

Contracted by the Bosnia-based company, Energoinvest the project cost 764.6 million Br, 85pc of which was financed by the African Development Bank. Its completion will improve electric power accessibility in Eastern Ethiopia. Moreover, it will double the power supply to 280MW. To date, the project has created 600 temporary employment opportunities.

Meanwhile, EEP’s communication office announced that a power generation project from waste materials will be completed in February 2016. Now 76pc completed, the project has taken three years to reach this level.

The project is supposed to bring power to 19 condominium sites. A study was commissioned by the then Ethiopian Electric Power Corporation and conducted by Cambridge Industries Energy, a British based waste management company.

A second company, China National Electric Engineering Co. Ltd., has also been contracted to complete the project by May, 2016.

[allafrica.com/]

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